Category Archives: Making the sale

How To Nail A Job Interview

Aren’t you happy that Ben Bernanke has declared the recession officially over? Aren’t you just overjoyed? Well, if you’re one of the individuals contributing to the nation’s 9.5% unemployment rate, I doubt you’re doing cartwheels. No, if you’re looking for … Continue reading

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If They’re Broke, You Must Provoke

It’s not every day you hear the word “provoke” as a successful marketing technique. The term, after all, most readily equates with a jab in the ribs or a hostile remark about one’s parentage. But Philip Lay, Todd Hewlin and … Continue reading

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