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Category Archives: PR and press releases
The Greatest Speech Never Heard, By William Safire
What if Apollo 11′s Neil Armstrong and Buzz Aldrin were stranded on the surface of the moon 40 years ago? Bill Safire, who died last week, was charged with writing a speech for President Richard Nixon to deliver to a … Continue reading
Posted in PR and press releases, Uncategorized
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FATT TIPP: The #1 Secret To Writing A Press Release That Isn’t Blatantly Self-Serving
Eons ago, I began my career as a journalist. That comes in extremely handy these days when I am called upon to write a press release. The fact is, many of the releases I read are not very good, and … Continue reading
Posted in FATT TIPPs, PR and press releases
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