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Category Archives: Online marketing and advertising
SEO copywriting: Stupid human tricks
Ah, so you wanna be an SEO copywriter, do you? Tell me if this SEO copywriting drill sounds vaguely familiar: Jam as many keywords into as little space as possible, and essentially try to trick search engines into elevating your … Continue reading
These Social Media Kids Today…
There’s a downside to having been around the marketing block a time or two: When you take issue with the hysteria surrounding a new idea or tactic, you come off sounding like the old codger rocking on his porch yelling … Continue reading
FATT TIPPs: The Seven Secrets of Successful Subject Lines
Frequenters of email marketing know that the Subject Line is one of its most critical components. With hundreds of emails dropping into individuals’ inboxes on a daily basis, the vast majority of unsolicited or unfamiliar ones will be deleted without … Continue reading
Holiday Card As Brand Burnisher
It was the most challenging project, by the most demanding client, that Fatt Lipp has ever encountered. The dictate: Develop an online holiday card concept that tied directly, visually to the brand in proprietary fashion. That is, an exercise in … Continue reading
5 Reasons For Social Media Failure
The best part about a new paradigm is that nearly anyone can call himself/ herself an expert, and there’s no one to argue. With so little institutional knowledge or expertise in the space, any snake oil salesperson can walk into … Continue reading
LOL = Lots of Love? WTF! UG2BK!
True story: A woman whose friend’s mother had died texted her friend: “I’m so sorry to hear about your mother’s passing away. LOL. Let me know if there’s anything I can do.” Turns out the woman thought LOL meant “Lots … Continue reading
How To Increase Banner Ad Click-Through
What you’ve heard about banner advertising is true. The click-through rate is sub-abysmal — as in 2.5% at best. So interactive ad agencies are continually playing around with various formats and templates to goose that number. And one of the … Continue reading
