Category Archives: HATT TIPPs

HATT TIPP: The Beheading of Donna Reed, Courtesy of Kraft Mac & Cheese

Posted on June 1, 2010 by

It just warms this creative’s heart when I see an old brand successfully pull off some new tricks. Especially when that brand falls into the category of “traditional old dyed-in-the-wool CPG product.” Such brands, as you know, rarely push the … Continue reading →

Posted in Good & Bad & Ugly Advertising, HATT TIPPs | 2 Comments

Cowardice With A Capital ‘E’

Posted on January 19, 2010 by

So, you’ve got some bad news to break? Like, say, apologizing to a client for an account snafu? Or informing an employee that he/she is a victim of the latest round of layoffs? Want an easy way to do it? … Continue reading →

Posted in HATT TIPPs, How not to announce layoffs | Leave a comment

Holiday Card As Brand Burnisher

Posted on December 22, 2009 by

It was the most challenging project, by the most demanding client, that Fatt Lipp has ever encountered. The dictate: Develop an online holiday card concept that tied directly, visually to the brand in proprietary fashion. That is, an exercise in … Continue reading →

Posted in Branding and brand loyalty, HATT TIPPs, Online marketing and advertising | 2 Comments

HATT TIPP: Simplicity is The Soul of Clever

Posted on October 12, 2009 by

Regular readers of this blog know that Fatt Lipp has a soft spot for cleverness in advertising creative — and in any marketing communication, for that matter. So how exactly does one define “clever”? That’s a tough one. It’s kind … Continue reading →

Posted in Good & Bad & Ugly Advertising, HATT TIPPs | 3 Comments

HATT TIPP: Under-the-Bus Update

Posted on October 28, 2008 by

A short while back, Fatt Lipp publicly called for a moratorium on the phrase “thrown under the bus,” citing rampant overuse in both verbal and written communications. Well, color me humbled by a New York Times story about Matthew Long, … Continue reading →

Posted in HATT TIPPs | 2 Comments

HATT TIPP: The Joy of Dex Advertising

Posted on September 30, 2008 by

Serial killer as media darling? Well, at least he’s a fictitious one: Dexter, that police-forensics-blood-analyst-cum-killer-cutup played by Michael C. Hall. The third season of this fine drama premiered Sunday, and the PR folks at Showtime did a great job advancing … Continue reading →

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